Never give up
My story is one of relentless pursuit—a chase for fame, wealth, and success that once defined me. Like many, I was addicted to the validation that came from being noticed, both in real life and on social media. My early life was consumed by cycling, a rigid professional lifestyle, and an unyielding desire to win. But when a car accident abruptly ended my cycling career, everything I knew crumbled. The strict discipline of my youth and the materialistic pursuits of my adulthood never truly filled the void I was trying to escape.
I moved to London in 2013, chasing independence and financial stability, but found myself lost in the cycle of materialism. My dream of becoming a successful businessman led me to invest everything in an olive oil export company—only to have it all stolen by someone I trusted. The loss was devastating, leaving me without a home, savings, or direction.
Amid this despair, a friend suggested a new path: the fitness industry. Despite my initial reluctance, I gave it a shot, only to face another setback—a severe injury that left me bedridden and questioning my future. Returning to Sicily, I was forced to confront my pain, both physical and emotional. It was a period of deep reflection and growth, where I learned to listen to my body, embrace the healing process, and rediscover my purpose.
This journey led me to develop the CHARM Method—a holistic approach to fitness that emphasizes body awareness, mindfulness, and the connection between mind and body.
When the world changed during COVID-19, I adapted by growing my business online, reaching an international audience, and launching my own brand. It’s been a transformative experience—one that has shaped me into the person and coach I am today.
Today I teach both in person and online and I have also managed to create my communities. I alway try my best to teach and inspire others to find their own paths to physical and emotional well-being.
My journey is far from over, and I’m excited to continue sharing what I’ve learned with those who seek true connection, growth, and empowerment through movement.
